Aston Martin has graced us with an updated version of its wonderful V8 Vantage. One of the most striking features of the press release, in fact, seems to be the MSRP. The price is not striking for being exorbitant, but rather for the value it poses. What?! An Aston Martin that presents a monetary value? An interesting trend we see in the automotive marketplace is the increasing cost of cars today. This is not only reflected by the average sales price of a car in the U.S. as now over $30k, but also in the way that exotic and luxury vehicles are priced.