Who offers the wildest factory custom interiors? I’d say Lamborghini takes the cake. It’s hard to argue otherwise. Not only do they offer a lot of interior panel options, they also offer some crazy colors that buyers actually choose on a regular basis. Between the carbon fiber and florescent colored leather panels inserts, you can really make your car a one-off. Here are just a few I’ve found interesting over the past couple years!

The ones shown here are just a few I’ve seen. Some help resale by being well appointed in a unique and tasteful way, while others probably (certainly) hurt resale with garish color combos that narrow the number of potential buyers who share the original owner’s special passion for being extreme. Lamborghini owners are more flamboyant and are flashier risk takers than the more conservative Ferrari-set who are wild when compared to the understated Bentley and Aston Martin owners. Same concept goes for Lamborghini’s exterior colors, with yellow, orange and lime green being among the most common. Interesting, red isn’t a common Lamborghini color and I suspect that is because red is for Ferrari and thus Lamborghini owners shun red to stand out from their perceived cliche Ferrari-red counterparts. Lamborghini owners have never been know for being wall flowers. They achieved their success with hard work and now they are going to enjoy it and let you know it!

But is it the manufacturer who encourages the outrageous color patterns by offering them or is it the preferences of the owners requesting them over the years? I think the fact that Lamborghini designs and builds some of the wildest styled cars, people who like edgy expression are attracted to the Sant’Agata auto maker. The result is that the owners who like to push the style envelope then choose flashier interiors that are made available to them. A match made in heaven. The rest of us can live vicariously (which may be still a bit too much for most people) through the expressive decisions of these colorful risk takers.

Do the wild colors patterns hurt resale? Without doubt, Ferrari holds its value better than Lamborghini, but that probably has more to do with steeped racing heritage, market position and brand strength, overly limited production and other subtle factors than simply the funky colors selected. But yes, Ferrari’s classic Daytona seat stitching is ever-classic, regardless of color. Has Lamborghini always offered wild colors or is this a recent phenomenon? Lamborghini and its buyers have always pushed the envelope of social norms on taste, but the institutionalization of florescent color interiors was popularized by the Gallardo, under the watchful eye of Audi (and VW) as a marketing method to further differentiate Lamborghini from under the shadow of Ferrari.

Ferrari also offers a lot of custom choices, but even the wildest combinations are still tasteful and relatively reserved. This might also be part of why Ferrari has the best resale; owners don’t go out on a limb. Interestingly, in Europe, Ferraris predominantly have black interiors. Of the 20 Ferraris at Club Sportiva’s partner in Germany, about 80% have black interiors, which matches Europe’s preference for black leather over tan. The U.S. is all about tan hides. In fact, the dealers strongly recommend tan for a stronger resale. It is funny how different geographies of the world feel different about such simple things – social norms at their snootiest. 😉 On the exterior, Ferraris are predominantly painted red and as such, it is rare to see a wild colored Ferrari.

Aston Martin, Bentley and Bugatti all offer bespoke interiors for owners specifying their new cars, but rarely do you see anything that borders daring. In my opinion, the more offensive and disappointing interior is likely to be drab and common black over silver paint. What a missed opportunity on an elegant and sophisticated Aston Martin or Bentley. I have yet to see a florescent lime green interior on a Bentley. I doubt the factory has ever been asked to die a hide a florescent color.

If you were specifying a new exotic, what would you choose? If you were helping Club Sportiva spec a car, as our Members occasionally do, what advice would you offer me? Are you daring or conservative in the way you would custom spec an interior?