What determines a “luxury car” to you?  Does it imply swaths of the finest hides, name-brand options and exceptional service?  Or perhaps it could just mean having ample power and the latest technologies; these are luxuries afterall.  In the end, luxury comes with two doors, four doors, twelve cylinders, four cylinders, hardtop, convertible and everything in between.  What is luxurious is truly in the eye of the beholder.  But what gets us up in the morning is getting to parooz our collection of cars and see all the exciting luxury car rental options we can serve up to any and all of the most eclectic and discerning automotive palates.  Whether you’re taking a California road trip or arriving at a VIP event, everyone deserves a little luxury in their lives.  And although many consumers’ views of car sales are still clouded by manufacturer bankruptcies of recent past, you’d be surprised that luxury car sales aren’t doing half bad.

In particular, the Chinese and Indian luxury car markets are some of the most booming globally as more and more of their citizens amass wealth.  But we’ll say it again and again, you don’t need massive wealth to experience the luxury lifestyle.  Whether it is a daily rental of a luxury car or luxury car fractional ownership, our diverse collection is truly the cream of the crop.  Let’s put it in perspective.  Take a moment and think of a few brands that you feel represent quintessential luxury car brands…Now let’s take stock.  Did Mercedes, BMW, Bentley or Audi come to mind?

Recognized as some of the most well-known and respected luxury car manufacturers, these brands encompass all the diversity possible in a luxury car that we mentioned earlier.  And what’s better, we have each and every one of these luxury brands in our collection, some two or three times over.  From the BMW 335i to the Bentley Continental Flying Spur, all levels of luxury are represented.  If you consider a smooth, strong torque curve your sign of luxury look no further than the twin-turbo 12-cylinder of our Bentley or the high-tech clean diesel of our brand new Mercedes E350 Bluetec that packs a forceful 400 lb. ft. of torque.  Sometimes a little wind in your hair is a luxury in itself, in that case look no further than our Mercedes SL55 AMG or our Aston Martin DB9.

When it comes down to it, luxury is often seen as an excess, but should really be seen as a necessity.  We all work hard and get caught up in our daily schedules, but sometimes we just need to take a deep breath, buckle up and escape in a luxury car rental.