Wait, Ferrari isn't already an exclusive car? Though the vast majority of onlookers see Ferrari as completely out-of-reach and rare, the numbers are showing that the brand is the most accessible that it's ever been. Last year the powerful Italian brand delivered 7,318 cars worldwide, which is a pretty sizable amount. Ferrari's chief, Luca Montezemolo, wants to keep that number below 7,000 for 2013. Why? To preserve image. This is a notion we can completely understand. After all, exclusivity and brand perception are extremely valuable assets to Ferrari. Montezemolo also notes that its contract engine production for Maserati will help to offset this reduction in revenue.
– Evan W.
Full story at Left Lane News