Author: Sia

Another Look at Luxury

Luxury: “A material object conducive to sumptuous living, rather than a necessity…a pleasure out of the ordinary allowed to oneself.”  This comprehensive description from Dictionary.com may already speak to your current understanding of luxury, but how does it apply…

What it means to be a range-topping Ferrari

Every auto manufacturer has that one model in its lineup.  The car represents the cream of the crop of the brand, the best engineering, technology and design.  Some manufacturers slap complex and verbose badging all over the body,…